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Men in Black Invades Mobile

Gameloft and Sony Pictures Consumer Products are teaming to launch a mobile game inspired by the upcoming film Men in Black 3. The “Men in Black 3” game will be a “freemium” and made available for Apple’s iOS and Android mobi

The “Men in Black 3” game will be a “freemium” and made available for Apple’s iOS and Android mobile devices, timed for the premiere of the movie May 25.

"Gameloft is ecstatic to have the chance to team with Sony Pictures Consumer Products in working with such a successful franchise as Men in Black on the ‘Men in Black 3’ mobile game," says Karine Kaiser, vice president, marketing and licensing, Gameloft. "We see this as a great opportunity to provide a new and immersive way to engage with the films' iconic characters and distinctive universe."

"Sony is thrilled to be collaborating with Gameloft on the creation of the new ‘Men in Black 3’ game,” says Mark Caplan, vice president, consumer products, Sony Pictures Consumer Products. “Together, we have developed a game that will bring many hours of interactivity by giving fans keys to the expansive universe of Men in Black. The mobile game is an important part of our marketing for the film."

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