License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Meijer Stores to Sell DieHard Batteries

Sears Holdings signed an agreement to distribute DieHard Gold auto batteries at Meijer Corporation's 194 locations. Earlier this year, Meijer began selling DieHard brand portable power chargers and jump chargers."We are bringing one of America's most

"We are bringing one of America's most trusted brands to more places and unleashing the value of DieHard," says Chris Caruso, GM of DieHard. "For more than 40 years, the DieHard brand has delivered superior performance that consumers demand with each turn of the key. Now we are strategically expanding the distribution of the DieHard brand to provide access to America's most preferred auto battery brand to more consumers when they need it."

"Meijer is pleased to enhance our automotive department with the addition of DieHard auto batteries," says Mark Carpenter, automotive buyer for the Grand Rapids, Michigan-based retailer. "Meijer customers expect the highest quality products at an exceptional value, plus the addition of the DieHard brand to our automotive offerings is yet another way we are living up to our promise of higher standards and lower prices."

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish