The line will feature collectible figures, accessories, play sets and plush, and is expected start shipping to retailers nationwide in spring 2012. In addition to the TV show-based toy line, Jakks Pacific also secured North American distribution rights to the core franchise based on the classic Puppy In My Pocket brand from Meg.
"We are very pleased to have a company of Jakks Pacific stature representing Puppy In My Pocket in North America," says Joe Morrison, chief executive officer of Meg. "Puppy In My Pocket is Meg’s flagship brand, and the new partnership with Jakks Pacific puts the property in the hands of a world class distributor capable of taking the brand to new heights. Quite literally, the Puppy (brand) has come back home to Jakks Pacific after a hiatus of two years, as Jakks Pacific distributed the brand in the U.S. very successfully for several years up to 2009.”
"Puppy In My Pocket is an evergreen brand with a proven history at retail, even without entertainment,” says Jeremy Padawer, executive vice president of marketing, Jakks Pacific. "With content slated to run on Boomerang, the property is poised for even bigger success. We are looking forward to working with Meg and their production partners to take the brand to the next level.”