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'Mass Effect 3' Blasts onto Shelves

BioWare, a label of Electronic Arts, launched the video game “Mass Effect 3” at retail yesterday in North America for Xbox 360, PlayStation 3 and PC. The game will launch in Europe March 9.“‘Mass Effect 3’ is the beginning, m

“‘Mass Effect 3’ is the beginning, middle and end of an entire war to save the galaxy–and the team has held nothing back,” says Dr. Ray Muzyka, co-founder of BioWare and general manager of EA’s BioWare label. “The action is more intense and bolder than ever. The level of customization is richer and deeper. The story is incredibly powerful and features the biggest decisions and consequences in the series. Whether you’re a veteran of the series or a new recruit, there’s never been a better time to jump in.”

Also released was BioWare’s “Mass Effect 3: From Ashes,” a downloadable content pack included in the collector’s edition and deluxe digital edition. The expanded content offers exclusive in-game offerings.

Additionally, the Mass Effect Infiltrator app is available for purchase from the Apple App Store for iPad, iPhone and iPod touch. A Mass Effect 3 Datapad app will be available free following the game’s launch.

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