Marvel Entertainment and the NFL's Dallas Cowboys have teamed up to develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor and other Super Heroes on Cowboys’ team colors, logos and jerseys.
The Marvel/Dallas Cowboys collection for infants, kids, and adults will include t-shirts, sweatshirts, hoodies, caps and onesies. The line will debut this summer at retail, including the Cowboys Stadium and Cowboys fan shops.
The Dallas Cowboys is the only major sporting team to design, manufacture, and distribute its own apparel.
“We continue to expand our consumer products into new distribution channels through this exciting partnership with the NFL’s most popular franchise,” says Paul Gitter, president of consumer products for North America, Marvel Entertainment. “The co-branded program with the Dallas Cowboys, America’s Team, helps further establish Marvel’s presence within the sports industry.”