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Marvel Signs Party City Deal

Marvel Entertainment inked a deal with Amscan, parent company of Party City, for a branded Marvel Halloween costume shop at the specialty store next year.The in-store will feature costumes and accessories inspired by Marvel Super Heroes to support next su

The in-store will feature costumes and accessories inspired by Marvel Super Heroes to support next summer’s releases Marvel’s The Avengers and The Amazing Spider-Man; and will be located within more than 800 Party City stores across the country.

“For years Marvel has been a leading licensor for Halloween costumes and accessories which reflects the popularity and longevity of our characters,” says Paul Gitter, president of consumer products for North America, Marvel Entertainment. “We are always looking for unique ways to expand the Marvel brand and feel this partnership enables us to maximize our presence in the Halloween category. Party City understands the power of the Marvel Super Hero and has created a one-stop shop for fans to fulfill all of their Halloween needs.”

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