Marvel Entertainment and Stride Rite Children’s Group announced a new multi-year partnership with the Stride Rite brand and Marvel Entertainment's successful footwear program. Stride Rite will design, develop, manufacture and distribute a children’s footwear collection inspired by the legendary Super Heroes in the Marvel Universe.
The collection will include Spider-Man, Captain America and Iron Man for sizes toddler 7 to youth 5 in athletics, sport and casual sandals.
“We are excited to be expanding our licensed footwear program and bringing on board one of the most trusted brands in children’s footwear,” says Paul Gitter, president of consumer products for North America at Marvel Entertainment. “This partnership enables Marvel to further maximize exposure for our brand and helps expand into key retail distribution channels that are important to our overall licensing strategy. Stride Rite has created a collection that perfectly reflects our beloved Super Heroes, while meeting the high standards parents are looking for in a quality product for their children.”