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Marvel Launches Avengers Cologne

Marvel Entertainment has partnered with JADS International for a line of cologne inspired by Marvel's The Avengers, which hits theaters May 4. The line debuted at the Toy Fair 2012 in New York City. New products include The Avengers Cologne Set, which inc

New products include The Avengers Cologne Set, which includes Patriot Cologne: Your Attack Plan, Mark VII Cologne: Armor Up, Worthy: Posses the Power, and Smash!: Be Angry; Black Widow Perfume; Infinity Formula for Men; and Mischief Cologne. The line will hit shelves in the U.S. and Canada in April.

"Everyone has a favorite comic book hero, right? Now fans can experience what they love about these iconic characters in a much more personal way," says Andrew Levine, chief executive officer, JADS. "We created a line of colognes and perfume inspired by Marvel's The Avengers after we identified a demand in the marketplace."

Back to Toy Fair 2012 Round-up

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