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Martha Stewart Launches Kids Brand

Martha Stewart Launches Kids Brand

A Squared Entertainment, Martha Stewart Living Omnimedia and AOL unveiled “Martha & Friends,” an animated multimedia series for kids. The series features will air bi-weekly starting today on www.marthaandfriends.com via AOL Kids, a leading

A Squared Entertainment, Martha Stewart Living Omnimedia and AOL unveiled “Martha & Friends,” an animated multimedia series for kids.

The series features will air bi-weekly starting today on www.marthaandfriends.com via AOL Kids, a leading online destination for kids and their families. The interactive Web site comes equipped with games, activities and how-to projects from Martha Stewart Living Omnimedia.

“Kids are extraordinarily imaginative and we are so glad to be part of a project that encourages, celebrates and rewards their innate creativity and curiosity,” says Martha Stewart, founder of MSLO. “Ever since I was a little girl I’ve had a passion for crafting and cooking and my hope is that this series will inspire a whole new generation of do-it-yourselfers.”

“There’s no one who knows more about being creative than Martha Stewart and we are ecstatic to be collaborating with her on this venture,” says Andy Heyward, chief executive officer and co-founder of A2 Entertainment. “Together, through ‘Martha & Friends,’ we aim to inspire kids’ creativity and help them cultivate their independent thinking and problem solving skills.”

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