Patricia joined Marathon Media, a Zodiak Kids company, in 2004 as director of licensing and since then Marathon Media’s consumer products activities have grown from a two-person operation to a major global licensing entity.
As SVP, de Wilde will continue to manage Marathon’s own international brands (Totally Spies!, Redakai and Gormiti), and third party properties (Where’s Wally?, Ddee and The Saddle Club). She will also work alongside Marathon Studios to develop properties suitable for the international market and pursue new properties for co-production or representation in the CP market.
In addition, de Wilde has been re-elected president for the third year running of the French Licensing Federation (Fédération Française des Droits Dérivés). de Wilde and Marathon Media are founding members of F2D2.