License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Marathon Media Promotes de Wilde

Marathon Media has promoted Patricia de Wilde to senior vice president, consumer products.Patricia joined Marathon Media, a Zodiak Kids company, in 2004 as director of licensing and since then Marathon Media’s consumer products activities have grown

Patricia joined Marathon Media, a Zodiak Kids company, in 2004 as director of licensing and since then Marathon Media’s consumer products activities have grown from a two-person operation to a major global licensing entity.

As SVP, de Wilde will continue to manage Marathon’s own international brands (Totally Spies!, Redakai and Gormiti), and third party properties (Where’s Wally?, Ddee and The Saddle Club). She will also work alongside Marathon Studios to develop properties suitable for the international market and pursue new properties for co-production or representation in the CP market.

In addition, de Wilde has been re-elected president for the third year running of the French Licensing Federation (Fédération Française des Droits Dérivés). de Wilde and Marathon Media are founding members of F2D2.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish