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Magnum Ice Cream is High Fashion

Magnum, the range of ice cream, is pairing with fashion brand alice + olivia and its founder Stacey Bendet to launch Magnum Mini bars. The bars, which are available at grocery stores across the U.S., will be leveraged into alice + olive fashion designs. B

The bars, which are available at grocery stores across the U.S., will be leveraged into alice + olive fashion designs. Bendet will create an original “Mini” skirt, to be unveiled at the brand’s spring 2013 presentation in September.

"Inspiration is like ice cream. It always makes you smile," says Bendet. "The Magnum Mini is the perfect inspiration for a mini skirt, playful and sweet!"

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