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'Mad Men' Watch Line Created

'Mad Men' Watch Line Created

Swiss watchmaker Jaeger-LeCoultre has created a limited-edition, branded Grande Reverso Ultra-Thin watch inspired by the AMC series "Mad Men." Twenty-five pieces of the watch went on sale in January.bsp brokered the deal for "Mad Men"

Swiss watchmaker Jaeger-LeCoultre has created a limited-edition, branded Grande Reverso Ultra-Thin watch inspired by the AMC series "Mad Men." Twenty-five pieces of the watch went on sale in January.

bsp brokered the deal for "Mad Men" on behalf of Lionsgate Television. Lionsgate owns the licensing rights to the show.

The watches will be sold with a custom-designed walnut commemorative box featuring the Sterling Cooper Draper Pryce logo embossed on the top as well as hand-inscribed on the back of each numbered piece. Additionally, each piece includes a personalized commemorative letter from Roger Sterling, several Jaeger-LeCoultre ad reproductions and a copy of the book "Sterling’s Gold," autographed by show creator and executive producer, Matthew Weiner.

"Certain legends draw their strength from their age. Frozen in the past, immobilized forever, they speak only of the past," says Jérôme Lambert, chief executive officer, Jaeger-LeCoultre. "But sometimes, the magic is so great that a strange phenomenon takes place: the legend lives, breathes, mutates, becomes more beautiful, all the while retaining its aura. The Reverso is so unique that with the passing of time, it has been made in many guises without losing its essence."

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