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m4e Wins Licensing Challenge

m4e Wins Licensing Challenge

m4e's "Mia & Me" property  won the eighth annual the Licensing Challenge, which was presented in partnership with License! Global magazine. The competition  considered a selection of 80 shows launched during the previous year and p

m4e's "Mia & Me" property  won the eighth annual the Licensing Challenge, which was presented in partnership with License! Global magazine. The competition  considered a selection of 80 shows launched during the previous year and presented an award to the one with the greatest potential in terms of licensing and merchandising.

Holly Stein, vice president, licensing acquisitions & business development of Mattel, headed up this year's international jury, which included Tony Lisanti, editor-in-chief of License! Global magazine (moderator); Grahame Grassby, Stella Projects; Elias Hofman, Exim Licensing; Maria Doolan, Zinkia Entertainment; and Bettina Kockler, Chorion.

“Mia & Me” is a hybrid of live action and CGI animation, a fantasy adventure that centers on unicorns. The TV-series is currently produced by Lucky Punch, a joint venture between m4e and Gerhard Hahn, in co-production with Rainbow and March Entertainment as well as m4e AG, Hahn Film, ZDF German Television Network and Rai Fiction.

Finalists competing against m4e included "Justin Time" from Guru Animation Studio (Canada); "Let's Get Inventin'" from Luke Nola & Friends (New Zealand); "Mouk" from Millimages (France); and "Myo & Ga" from VOOZ (Korea) and Imira Entertainment (Spain).

Pictured, from left to right: Tony Lisanti, editor-in-chief of License! Global and moderator of The Licensing Challenge; Laurine Garaude, director of the television division, Reed MIDEM; Hans-Ulrich Stoef, chief executive officer of m4e; and Holly Stein, vice president, licensing acquisitions & business development of Mattel.

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