In a deal initiated by m4e AG, characters from the TV series “Mia and Me” and “Beyblade” will appear on products and in campaigns for Unilever’s children’s dental care brand, Signal Junior. The promotion is set to begin in June and will cover Germany, Austria and Switzerland.
Motifs from “Mia and Me” and “Beyblade” will be found on the Signal Junior toothbrushes and toothpastes. The deal is the most recent in a history of entertainment-themed promotion partnerships for the brand, which Unilever has found useful in attracting customers for its dental care products for children.
The TV series “Beyblade” is in its second year on Nickelodeon broadcasting channel, and “Mia and Me” is set to air in August on the German children’s channel, KiKA.