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Ludorum Plans Personalized Products

Ludorum inked an agreement with Brand-Xpand to create and sell personalized Chuggington merchandise on its retail site TysToyBox.com. The online store will offer personalized Chuggington clothing, accessories and décor that consumers can customize

The online store will offer personalized Chuggington clothing, accessories and décor that consumers can customize with any name. Products inlcude play sets, water bottles, t-shirts, sweatshirts and backpacks.

“Through this partnership, we’ll be able to offer Chuggington’s ever-growing fan base a one-stop shop for personalized Chuggington products as well as other new licensed products,” says Megan Buecher, director of licensing at Ludorum. “Fans who visit the online shop at TysToyBox.com will be able to create exclusive, one-of-a-kind personalized products for their favorite trainee.”

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