Ludorum announced the appointment of Kirsten Fallon as vice president of retail marketing and development for the U.S. Fallon will be based in Ludorum's New York office, and oversee retail development for Chuggington. She will report to Maureen Taxter, senior vice president of consumer products.
"I am delighted to join Ludorum at this exciting point in the company's growth," says Fallon. "The steady growth of Chuggington's popularity in under a year has been remarkable. I look forward to building meaningful retail and promotional programs that will attract parents and preschoolers alike."
Chuggington is broadcast daily in the U.S. on Disney Channel's Playhouse Disney programming block. Last week, Learning Curve Brands expanded the retail availability of its Chuggington die-cast toy line in the U.S., which launched in late 2010.
"The interest from both children and parents combined with the increasing popularity of the series has made Chuggington toys highly sought-after," says Peter Henseler, president of RC2/Learning Curve Brands. "By expanding the retail availability we are able to bring the excitement and adventure of Chuggington to even more fans than before."