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Lucas Licensing Extends with Pedigree

Lucas Licensing has renewed its agreement with Pedigree Books to publish annuals and other activity book formats based on the Star Wars brand until 2014. Pedigree has worked with Lucas Licensing since 2004, and will expand its offerings to feature several

Pedigree has worked with Lucas Licensing since 2004, and will expand its offerings to feature several different Star Wars lines including special collector’s annuals as well as official Star Wars activity handbooks.

“We are delighted to have extended our relationship with Star Wars,” says Matthew Reynolds, sales and licensing manager at Pedigree Books. “It is the world’s top boys’ brand and it’s obviously very pleasing to be renewing our license with Lucas Licensing again. Over the next period we are adding new products to our portfolio and are looking forward to presenting them to our retail trade partners.”

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