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Lotto Cashes in on Three Stooges

Lotto Cashes in on Three Stooges

The Three Stooges have won big as one of the most used brands for state lotteries nationwide.C3 Entertainment, The Three Stooges brand owner, and GTECH, its licensee for state lottery programs, saw eight states sign on for new Three Stooges-themed instant

The Three Stooges have won big as one of the most used brands for state lotteries nationwide.

C3 Entertainment, The Three Stooges brand owner, and GTECH, its licensee for state lottery programs, saw eight states sign on for new Three Stooges-themed instant lottery ticket games this year, with additional states expected to sign soon.

Three Stooges-themed instant scratch lotteries are currently running in Massachusetts, Texas, Kansas, North Carolina, Nebraska, Georgia, Rhode Island and New Hampshire. Massachusetts, the nation's No. 1 lottery for sales per capita, launched its Three Stooges $2 Instant Ticket game in March with a printing of 30 million instant scratch tickets.

Nebraska, Georgia and New Hampshire lotteries are also running games themed after the Three Stooges movie.

“GTECH Printing Corporation is thrilled with the reaction The Three Stooges instant ticket games are receiving,” says Patricia Schmidt, senior director of marketing and licensed properties, GTECH. “The release of the movie has created a lot of excitement around the brand and the lottery games in all eight U.S. lottery jurisdictions running The Three Stooges game.”

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