The London Organizing Committee of the Olympic Games has signed an agreement with Nikon U.K. to produce a branded collections of sport optics, including binoculars, telescopes and laser rangefinders for spectators and competitors.
In addition, LOCOG appointed Nikon U.K. sole supplier of sport optics for use by officials at a number of Olympic and Paralympic sports including sailing, archery, shooting and athletics. Nikon U.K. is part of Nikon Corporation, which has been manufacturing binoculars since 1917.
“This is a deal which crosses both our merchandise and sport programs,” says Chris Townsend, commercial director at LOCOG. “Nikon is a renowned brand which stands for quality and excellence and we’re delighted to be working with them.”