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LMI Signs New Deals

Licensing Management International has signed a slew of new deals for several of its brands. Fashion UK will create boy’s t-shirts for the Elvisly Yours brand for distribution in the U.K.’s Next stores. For the British Motor Heritage brand, Ho

Licensing Management International has signed a slew of new deals for several of its brands.

Fashion UK will create boy’s t-shirts for the Elvisly Yours brand for distribution in the U.K.’s Next stores.

For the British Motor Heritage brand, Hornby Hobbies will launch an MGB and an MGB 50th anniversary die-case model of a scale 1:43; Peter Black Footwear & Accessories will produce men’s giftware including leather wallets, die-cast models, cuff links, model kits, flasks, travel blankets, wash bags, map cases, plush bears, car valeting kits, tool box desk tidys and notebooks; and Microsoft will extend its Forza car racing games to include development of “Forza Motorsport 4,” which will include usage of the Austin-Healey 3000 and MGA classic vehicle.

Manufatture Basanisi will create t-shirts and sweatshirts using imagery from the Mark Wernham Collection held in the Mortons Media Group archive.

Eastwood Press will publish a series of children’s books based on The London Taxi Company’s Toby the Taxi. The books will be distributed throughout the U.K. and Ireland.

For PepsiCo and 7Up brands, Hallotex has been appointed the apparel licensee for Spain. They will produce a range of women’s apparel for retail at Zara stores worldwide (excluding the U.S. and Canada).

LMI also has two new apparel licensees for Maurer’s Celebrity Icons. GK Fashions will make two charity t-shirts featuring Marilyn Monroe and Audrey Hepburn for Asda; and Poetic Gem will produce t-shirts and sweatshirts for retail in the U.K., Ireland, Australia, New Zealand and South Africa.

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