New Era Cap has been granted a deal extension with Little League Baseball and Softball, maintaining the manufacturer as the official and exclusive cap of the Little League Baseball World Series through 2014.
The new agreement also sees New Era as the cap and headwear provider for each of the teams who qualify for the tournament in each of the other seven World Series conducted by Little League Baseball and Softball. In addition, New Era will continue to provide souvenir caps at the Little League Gift Shop in South Williamsport, Pa., and online store.
"We are pleased to continue our relationship with the New Era Cap company," says Stephen D. Keener, president and chief executive officer of Little League Baseball and Softball. "New Era continues to be the premier company in its category. We also appreciate their support in assisting us in maintaining the lowest fees possible so all children may participate in Little League."
New Era Cap has been a Little League sponsor since 2000. The company is also the exclusive manufacturer and marketer of the on-field cap worn by Major League Baseball and their Minor League affiliates.