Lisa Marks Associates inked four new deals for the American brand MoonPie.
Apparel licensee Trau & Loevner will create tees and fleece for juniors, girls and young men with retro designs. The apparel will sell into mid-tier, mass and specialty channels and launch this year.
The Old Wood Company, based in Asheville, North Carolina, will make furniture including stools, accent tables, lazy susans and other decorative furniture for the home. The collection will be available online and direct to customers early next year, as well as through designers, furniture dealers and specialty retail chains.
Desperate Enterprises will produce branded tin signs and magnets. The line will sell online and in gift stores, specialty stores, Cracker Barrel, Bass Pro Shops and at mass retail accounts beginning in January 2012.
MDI Entertainment, a subsidiary of Scientific Games Corporation, will make MoonPie lottery tickets for the North American market. The tickets will be available in the spring of 2012.
"We are thrilled to launch the MoonPie licensing program with these industry-leading companies across diverse categories," says Lisa Marks, president of Lisa Marks Associates. "The MoonPie brand has a strong multi-generational appeal with a rich all-American heritage and wonderful emotional connection with consumers. The licensing program will leverage this great history and heritage and provide consumers with terrific MoonPie products to enjoy for generations."