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Lion Brand Yarn Ties Knot with Martha Stewart

Martha Stewart Living Omnimedia and Lion Brand Yarn Company announced a multi-year relationship in which Lion Brand will market and sell a co-branded yarn program and loom. The products will be available throughout the U.S.The new program further extends

The new program further extends Stewart’s brand presence in the $30 billion crafts market. Crafting is also a core content area in “Martha Stewart Living” magazine, on “The Martha Stewart Show” on Hallmark Channel and MarthaStewart.com. In addition, Stewart has authored several crafting books, including the bestselling “Martha Stewart’s Encyclopedia of Crafts” and “Martha Stewart’s Encyclopedia of Sewing and Fabric Crafts.”

"I have been knitting all my life and am very happy to be introducing a line of beautiful, high-quality yarns and an easy-to-use loom that enables those who have never knit or woven before to create the most fabulous projects,” says Stewart.

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