The Withit brand has signed its first two U.S. partners, in new deals for apparel and hosiery brokered by the brand’s U.S. agent, Licensing Link.
The Issac Morris Group is creating an apparel range that includes girl’s, junior’s and women’s tops and sets featuring the classic characters of the brand. Product will begin shipping next year to specialty, mid-tier and mass retailers.
Hosiery company Pacific Legwear will complement Issac Morris’ apparel line with a range of various legwear including socks.
Created in 1991, the 20-year-old British brand has licensed products in more than a dozen countries including Italy, France, Germany and Brazil. Licensing Link is now looking to extend the Withit brand into the stationary, accessories, plush and health and beauty categories in the U.S.