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Licensing Int'l Expo Launches Brand Showcase

Licensing International Expo will launch a brand showcase on its show floor dedicated to non-entertainment brands. The area will be open to show attendees from June 14 to 16 in Las Vegas. The Brand Showcase will feature images, artwork and educational dis

The Brand Showcase will feature images, artwork and educational displays that effectively tell the story behind each brand, including how it made its way onto store shelves.

“Entertainment brands are historically very good at producing consumer products tied to movies or TV shows, and now the non-entertainment brands are also finding truly unique ways to extend each brand’s life and increase revenue,” says Liz Crawford, show director for Licensing International Expo. “We created the brand showcase to educate the industry, the public and the media on the innovative, out-of-the-box solutions top brands have created to expand into different consumer product categories.”

Exhibiting companies that wish to be included should contact Talia Loggia at tloggia@advanstar.com. For more information about Licensing International Expo, visit www.licensingexpo.com

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