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Licensing Int'l Expo Breaking News

Licensing Int'l Expo Breaking News

Licensing industry leaders are ramping up for Licensing International Expo June 14-16, announcing deals for classic properties as well as new, innovative projects.More than 400 exhibitors representing 90 countries will arrive at the Mandalay Bay Conventio

Licensing industry leaders are ramping up for Licensing International Expo June 14-16, announcing deals for classic properties as well as new, innovative projects.

More than 400 exhibitors representing 90 countries will arrive at the Mandalay Bay Convention Center next week, according to Advanstar Licensing.

Attending companies will announce a raft of new agreements, partnerships, properties and executive appointments. Following are highlights of the show news that just started rolling out.

Disney Consumer Products Poised for Growth
Disney will expand its retail presence with a wide variety of franchises and supporting entertainment properties.

FME Brings The Endless Summer
FremantleMedia Enterprises secured North American rights to represent The Endless Summer, a beach culture and travel lifestyle brand inspired by the 1964 cult classic, surf genre film.

Zodiak Kids Seals Global Deals
Zodiak Kids signed consumer products and broadcast deals around the world for its properties Mister Maker, Little Princess and Escape from Scorpion Island.

ABG Wins Marilyn Monroe Photos
Authentic Brands Group has consolidated the licensing efforts of the Marilyn Monroe brand by signing exclusive agreements to represent the Marilyn Monroe photography of Milton H. Greene, Tom Kelley and Bernard of Hollywood.

Veteran Kaufman Joins N.S. Bienstock
N.Y.-based talent agency N.S. Bienstock has tapped veteran licensing executive Sid Kaufman as a branding and licensing agent.

VIZ Media Wins Hatsune Miku in U.S.
VIZ Media now holds the U.S. product licensing rights for Hatsune Miku, the popular Vocaloid virtual pop singer from Japan.

Marketing on Demand Rebrands as Seltzer
Marketing on Demand has changed its name to the Seltzer Licensing Group, reflecting the company’s experience and expertise in licensing services.  

Ink Gets Endemol's Bananas
Endemol Global Brands has appointed Ink (formerly Kidz Entertainment/EEMC) as the exclusive licensing agency for Bananas in Pyjamas properties in Eastern Europe and Nordic regions.

Short Takes:

Brentwood Delivers Royal Mail

Baby TV Expands Worldwide

Exim to Launch Bondiband

Licensing Works! Wins Hearts Girls

Lisa Marks Signs Sassy Brand

Bradford Signs Whatever It Takes

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