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Licensing Expo Begins Tomorrow

Licensing Expo Begins Tomorrow

Licensing Expo will open its doors at the Mandalay Convention Center in Las Vegas, Nev., tomorrow as more than 350 exhibitors and thousands of attendees head to the licensing industry’s biggest annual event. Attendees from 90 countries and more than

Licensing Expo will open its doors at the Mandalay Convention Center in Las Vegas, Nev., tomorrow as more than 350 exhibitors and thousands of attendees head to the licensing industry’s biggest annual event.

Attendees from 90 countries and more than 600 licensing agents are expected to attend this year’s Expo, which will feature a wide range of exhibitors from mainstays like Disney, Hasbro and Warner Bros., to smaller boutique brands and agencies.

In addition to exploring strategic partnerships, securing promotional tie-ins and connecting with retailers worldwide, exhibitors and attendees will partake in LIMA’s Licensing University, a series of more than 30 seminars focused on industry trends. Registration is still open on the Licensing Expo website.

Supermodel-turned-licensor Kathy Ireland will headline this year’s event when she delivers the keynote address, “Brand Building Through Licensing: My Journey from the Beach to the Boardroom and Beyond,” Tuesday at 8:30 a.m. 

In addition, this year’s event will feature a series of celebrity appearances Larry the Cable Guy, Troy Landry (Swamp People), Dan Haggerty (“Grizzly Adams”) and Nuestra Belleza Latina’s 2012 Queen.

Now in its 32 year, Licensing Expo has helped to fuel the $200 billion licensing industry, and this year looks to be no exception. License! Global will be live on the exhibition floor, keeping you up-to-date on all the action with special e-news blasts, live tweets and Facebook posts.

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