Advanstar Licensing has added Unilever Ice Cream and Club Life by Tiësto to the Licensing International Expo show floor. The companies join more than 400 exhibitors representing 5,000 global brands at the Mandalay Bay Convention Center June 14-16.
"Unilever will be showcasing its well-known brands including Good Humor, Breyers, Klondike, Popsicle, Creamsicle and Fudgsicle to its many current licensing-in partners as well as a new audience of interested parties," says Stu Seltzer, president of NYC-based Seltzer Licensing Group, which is exhibiting on behalf of its client, Unilever Ice Cream.
"Tiësto is one of the biggest pop music superstars in the world and we are thrilled to represent him at Licensing International Expo in June,” says Martin Cribbs, executive vice president for licensing at The Movement International. “Club Life is based on Tiësto's fantastically glamorous life and style. Major partners are being put into place for North and South America but we feel Europe is arguably our largest and most lucrative market. As one of the most digitally, social-media connected entertainers in the world, Tiësto's Club Life is set to be the first mega-brand that takes full advantage of that opportunity in communicating with our young adult customers."
"We're very excited to host these companies at Licensing International Expo this year. Both are global brands and Tiësto is a very strong international brand in Europe and the world," says Liz Crawford, show director for Licensing International Expo.
Registration is free at www.licensingexpo.com or $75 on the door.
Press are strongly encouraged to register for their press pass at http://press.licensingexpo.com/index.php/press-registration/ in order to gain entry to the press office onsite.