“How To . . . For the Domestically Inept” has signed a deal with Spike Leisurewear for t-shirts, which will arrive at retail this holiday shopping season. The deal was signed soon after the brand won the License This! challenge at last month’s Brand Licensing Europe.
"How to . . . For the Domestically Inept” is a graphic design concept which pays homage to traditional airline safety cards in comic strip cells that explain how to perform basic domestic chores such as doing the laundry or making a boiled egg.
The company is in discussion with other potential partners for deals to be announced soon.