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License This! Finalists Announced

Advanstar Licensing has announced the finalists of its licensing challenge, License This!, which will be held in front of a live audience at this year's Brand Licensing Europe event in London, Oct. 18-20. The License This! competition will take place Oct.

Advanstar Licensing has announced the finalists of its licensing challenge, License This!, which will be held in front of a live audience at this year's Brand Licensing Europe event in London, Oct. 18-20. The License This! competition will take place Oct. 20.

The five successful finalists are:

• How to . . . for the Domestically Inept–presented by Sarah Watts

• Jacky Al-Samarraie Landscapes–presented by Jacky Al-Samarraie

• Little Godz–presented by Peter Rohdee

• Marsh Mellow–presented by Sarah Lawrence

• Turizmo–presented by Jane Evans

The competition attracted entries from TV, publishing, digital and design properties from all over the world with particular strength this year from art and design brands. License This! launched last year and is open to new creative concepts looking to break into the global licensing industry.

The panel is chaired by Andrew Kerr of Aoh!K with Oliver Dyer, Skew Studio; Eric Huang, Penguin; and Patricia de Wilde, Marathon Media. The panel will ask questions and offer critique before choosing a winning property, based on its originality, commercial potential and suitability for licensing into other product categories.

The winner receives a fully furnished stand at next year's Brand Licensing Europe worth an estimated £4,500. Last year’s winner, Animaru, is exhibiting on the show floor this year.

“For the panel this year the stand-out entries were ones that were imaginatively conceived, well thought through and which played to the strengths of their creator," says Kerr. "The great thing about licensing is that you can focus on creating a novel, well-formed concept in one medium and then attract partners to help you extend it beyond its foundations. I would urge anyone nurturing a new concept to enter it for this competition at the next opportunity.”

Brand Licensing Europe 2011 will take place at London’s Grand Hall, Olympia. To register your attendance, please visit www.brandlicensing.eu.

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