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License Connection to Rep Asterix

License Connection to Rep Asterix

Les Editions Albert René, part of Hachette Group, has named License Connection as the agent for its classic brand Asterix in Benelux.The appointment is part of a strategy to expand the brand, which was created in 1959, globally. To date, 19 million

Les Editions Albert René, part of Hachette Group, has named License Connection as the agent for its classic brand Asterix in Benelux.

The appointment is part of a strategy to expand the brand, which was created in 1959, globally. To date, 19 million copies of the Asterix books have been sold in the Benelux region.

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