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Li & Fung Taps U.S. Polo Assn.

LF Asia, a subsidiary of Li & Fung, has announced a multi-year licensing agreement with USPA Properties’ U.S. Polo Assn. brand for China. LF Asia will produce U.S. Polo Assn. branded apparel and accessories for the Chinese market and will partne

LF Asia will produce U.S. Polo Assn. branded apparel and accessories for the Chinese market and will partner with retailers.

“Synonymous with quality consumer product development, LF Asia is the ideal partner to represent the U.S. Polo Assn. brand in China,” says David Cummings, president and chief executive officer, USPA Properties. “Li & Fung’s unrivaled design and development expertise will build on and accelerate the impressive results we have achieved in Asia over the last few years. As we continue to rapidly expand our international operations, we believe LF Asia’s leadership in this critical market will make a significant difference.”

“U.S. Polo Assn. is an internationally-recognized brand with a unique heritage dating to 1890, as well as a strong consumer appeal,” says Jason Rabin, president, LF Asia. “We believe this is a tremendous opportunity to bring the authentic style of polo to the Chinese market through our partnership with the USPA Properties team; we look forward to a long and successful relationship.”

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