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LeapFrog Announces New CMO

LeapFrog Enterprises has announced the appointment of Greg Ahearn as the company’s chief marketing officer.In his new role, Ahearn will be responsible for the LeapFrog brand and consumer experience globally, including product marketing, licensing, c

In his new role, Ahearn will be responsible for the LeapFrog brand and consumer experience globally, including product marketing, licensing, content development, and public relations.

“(Ahearn) has an outstanding track record of success in leading marketing and branding teams, and brings more than 20 years of experience developing valuable brands in the children’s products industry,” says John Barbour, chief executive officer, LeapFrog. “Greg is recognized by many as one of the top marketing talents in our industry and I am confident he will help take LeapFrog to the next level in fulfilling our mission of helping children reach their potential.”

Prior to joining LeapFrog, Ahearn was the chief marketing officer for Toys ‘R’ Us where he managed the Toys ‘R’ Us, Babies ‘R’ Us and FAO Schwarz brands in the U.S.

Over his career Ahearn has also served at Hasbro’s OddzOn toy division and Mattel.

“As a parent, I understand the desire to give children the best start and to help them build a foundation for success in school and in life. No brand helps parents do this better than LeapFrog,” says Ahearn. “I am excited and proud to have the opportunity to work at a world-class organization where every day we are developing award-winning products and delivering rich and impactful learning experiences that change children’s lives.”

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