Leap Year Publishing has signed on to create a range of gifting products, including its original Blingkers bracelets, featuring the boy band One Direction. The deal was brokered by Global Merchandising.
The line will include light-up journals, key chains, jewelry boxes, photo frames and Blingkers.
“Blingkers are a cool new twist on the popular silicone bracelets worn by all age groups, especially tweens and teens,” says Enno Tjalsma, founder and chief executive officer, Leap Year. “Blingkers bands are made from thin, flexible silicone rubber and feature a unique patent-pending fiber optic ‘blingking’ light system molded right in.”
Leap Year has also released a line of Blingkers wristbands in partnership with the Breast Cancer Research Foundation, with a portion of the proceeds going toward breast cancer research worldwide.
The One Direction gifting line and Pink Ribbon Blingkers are available now on Leap Year’s website.