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Kohl's Sponsors New JLo Line

Kohl's Sponsors New JLo Line

Jennifer Lopez, Marc Anthony, Jamie King, Simon Fuller and XIX Entertainment have named Kohl’s Department Stores the exclusive retail sponsor of "¡Q'Viva! The Chosen." The Jennifer Lopez and Marc Anthony apparel collections, both ava

Jennifer Lopez, Marc Anthony, Jamie King, Simon Fuller and XIX Entertainment have named Kohl’s Department Stores the exclusive retail sponsor of "¡Q'Viva! The Chosen."

The Jennifer Lopez and Marc Anthony apparel collections, both available exclusively at Kohl's, will be prominently featured in the series, worn by Lopez, Anthony, cast members and other participants.

Kohl’s sponsorship also includes paid media, publicity, promotions, events, product placement and brand integrations across print, broadcast, digital and mobile platforms.

The documentary celebrating Latin culture, music and dance is making its Spanish-language U.S. debut Jan. 28 on Univision, and will also air on networks throughout the Americas.

“From a business perspective, we’re interested in organic extensions that allow us to leverage and maximize our investment in the Jennifer Lopez and Marc Anthony lifestyle collections which launched in fall 2011,” says Julie Gardner, executive vice president and chief marketing officer, Kohl’s. “We view ¡Q'Viva! The Chosen as an excellent opportunity to extend our brand and increase our mass market reach.”

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