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Kohl's Renews Simply Vera; Cosmetics Planned

Kohl's has renewed its long-term direct-to-retail deal with the Simply Vera Vera Wang lifestyle collection. In addition, the retailer plans to expand the line into cosmetics by spring 2012.The Vera Wang Group first partnered with Kohl's in 2006, which has

Kohl's has renewed its long-term direct-to-retail deal with the Simply Vera Vera Wang lifestyle collection. In addition, the retailer plans to expand the line into cosmetics by spring 2012.

The Vera Wang Group first partnered with Kohl's in 2006, which has expanded into categories such as apparel, intimates and sleepwear, handbags, leather accessories, jewelry, footwear, bedding and bath. Meanwhile, the spring 2012 cosmetics launch will include make-up and color, skin care, bath and body products and beauty accessories.

"Kohl's is pleased to announce the early renewal of its partnership with the Vera Wang Group and expand the successful Simply Vera Vera Wang lifestyle collection into cosmetics," says Kevin Mansell, chairman, president and chief executive officer of Kohl's Department Stores. "Leveraging the strength of our exclusive and private brand portfolio allows us to broaden our cross-category representation of existing brands and continues to differentiate Kohl's in the marketplace."

Simply Vera Vera Wang at Kohl's accounted for 48 percent of sales in this year's third quarter.

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