Joy Tashjian Marketing Group has expanded the Boondock Saints program, adding new consumer product categories to support the launch of the graphic novel based on the cult classic film franchise Nov. 21.
The Boondock Saints Collectors’ Edition deluxe hardcover graphic novel features new material and a set of mini-posters illustrated by Chris Brunner.
JTMG has opened up licensing categories including video games, action figures, collectibles, board games, apparel, school supplies and fashion accessories as well.
“Boondock Saints is among the rare entertainment brands that have developed a tremendously strong following that continues to increase over time,” says Joy Tashjian, chief executive officer of JTMG. “Licensees are positioned to follow the brand into mass retail as well as specialty areas that also perform impressively for the franchise.”