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Joester Loria Seals Pinkalicious Deal

The Joester Loria Group has brokered a deal for its client, Pinkalicious, with Brand-Xpand for an official Pinkalicious online storefront on TysToyBox.com. The property is based on the HarperCollins children's book series Pinkalicious.The online store wil

The online store will feature a wide range of merchandise including clothing, games, backpacks, water bottles, beach towels, kids’ room décor items and birthday party supplies. The store will also offer personalized print-on-demand services.

"We are very excited to partner with Brand-Xpand to make these products available to the Pinkalicious fans throughout North America," says Debra Joester, president and chief executive officer, the Joester Loria Group. "Launching a dedicated marketplace is a natural fit in the evolution of this great brand."

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