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Joester Loria to Rep LazyTown in U.S.

LazyTown Entertainment has appointed The Joester Loria Group the exclusive licensing agent for LazyTown in the U.S., which begins broadcasting on Sprout in September.LazyTown is a children’s lifestyle brand with TV shows broadcast in more than 100 c

LazyTown is a children’s lifestyle brand with TV shows broadcast in more than 100 countries, live theatrical performances , music, DVDs, publishing and thousands of products including branded fruits, vegetables and milk.

The Joester Loria Group will launch an integrated licensing and merchandising program in multiple categories including healthy food including fresh fruits and vegetables, milk, water, publishing, role play, dress up, games and apparel.

“We are delighted to represent LazyTown, one of the most original and innovative children’s TV series," says Debra Joester, president and chief executive officer of The Joester Loria Group. "LazyTown’s global success is a testament to the fact that children and parents respond to fun, entertaining properties that promote healthy choices. We look forward to working with the creators of LazyTown and with Sprout to deliver innovative licensing programs that reflect the unique message of LazyTown and leverage the exceptional broadcast exposure for the series.”

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