The Joester Loria Group brokered a deal for AMP Energy, signing Bioworld for branded apparel and accessories. The collections will be differentiated throughout retail to offer unique items in each channel of distribution.
Products include both young men’s and juniors long and short sleeve t-shirts, fleece tops and bottoms, headwear, bags, wallets, board shorts, swimwear and flip flops. Each piece will feature vibrant graphics inspired by the active brand.
BioWorld joins a strong program that includes a co-branded sportswear line with MMA fighter Urijah Faber and Form athletics, K-Swiss performance footwear and power chargers and cell phone accessories.