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Joester Loria Group Expands PepsiCo

Joester Loria Group has expanded its partnership with PepsiCo. Under the new agreement, Joester Loria Group will now become the exclusive licensing agency for SoBe and develop an integrated program for the brand in the U.S.
Joester Loria Group will


Joester Loria Group will expand SoBe across multiple categories including apparel and accessories. A collection derived from SoBe's South Beach heritage will also play on the vintage roots of the brand through beach lifestyle categories.

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