The Joester Loria Group has expanded the Pinkalicious program, adding partners including American Marketing Enterprises, Almar and Street Flyers.
American Marketing Enterprises will create a collection of Pinkalicious sleepwear. The initial line includes two- and three-piece sleepwear sets, gowns and robes. The line will launch in spring 2012 at mass and mid-tier retail stores nationwide.
Almar Sales will be launching a line of beauty products for Pinkalicious in summer 2012. The line will include lipstick, lip balm, lip gloss, blush, eye shadow, nail polish, nail stickers and decals, body glitter and shimmer powder. Products will launch at mass, mid-tier, department store chains, specialty and independent stores.
Street Flyers launched a collection of Pinkalicious in-line and quad skates, as well as protective accessories such as elbow and knee pads and wrist guards, this fall at mass accounts and e-commerce sites. The line will get expanded distribution for the holiday season and next spring at sporting goods, outdoor, specialty and independent stores.