The Joester Loria Group is expanding the assortment of products from The World of Eric Carle brand at top retailers including Babies ‘R’ Us, Target and Kohl’s.
Babies ‘R’ Us has broadened its existing The World of Eric Carle line with the addition of infant development toys from Kids Preferred, and play mats and nap mats from Venture Products. More than 20 brand products are currently available at the retailer.
Target’s See Spot Save program launched 20 different The World of Eric Carle SKUs this month including stationery and tote bags from Innovative Designs, socks from PS Brands, and feeding utensils and containers from Zak Designs.
Following the success of their World of Eric Carle infant developmental inline toy program, Kohl’s selected the brand for its semi-annual Kohl’s baby event, which kicked off this month.
JLG expects momentum for the brand to continue building as Eric Carle partners gear up for the 45th anniversary of The Very Hungry Caterpillar in 2014.