Houston, Texas-based restaurant chain Joe's Crab Shack has teamed up with Gourmet Express to launch a line of steamed, eat-at-home meals in the new year.
The initial offerings will include four seafood entrees, featuring cod, salmon and mahi mahi, that steam in the microwave in less than 10 minutes. The meals, retailing from $7 to $9, will be available in the freezer section of more than 900 Walmart stores. A line of appetizers will be available in spring 2011.
"Today's consumers are strapped for time, but looking for quality, affordable, healthy mealtime solutions. Joe's Crab Shack Eat-at-Home Meals for two provide quick and flavorful cuisine," says Robin Ahearn, senior vice president of marketing and menu for Ignite Restaurant Group, parent company of Joe's Crab Shack. "Through our partnership with Gourmet Express, we're able to offer Joe's Crab Shack fans an opportunity to further enjoy our cuisine from home, while introducing our brand to new market segments."