License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Jessica Simpson Brand Expands into Sportswear

The Jones Group has partnered with Camuto Group to design sportswear for the Jessica Simpson Collection for fall 2011.The line, retailing from $39 to $129, will include jackets, woven and knit bottoms, tops, dresses and skirts. The apparel will be availab

The Jones Group has partnered with Camuto Group to design sportswear for the Jessica Simpson Collection for fall 2011.

The line, retailing from $39 to $129, will include jackets, woven and knit bottoms, tops, dresses and skirts. The apparel will be available at specialty and department stores in the U.S. and Canada.

"We are proud to be extending our collaboration with Camuto Group to add the important element of sportswear to the Jessica Simpson lifestyle brand," says Jack Gross, chief executive officer of jeanswear for The Jones Group. "This line affords us the ability to expand the retail space and critical mass of this powerful brand. Jessica Simpson Sportswear embraces Jessica's flirty and feminine signature style and makes a strong statement that is compelling to our consumer. This is an ideal opportunity to leverage Jones' best-in-class product expertise to meet retailer requests and consumer needs."

The Jones Group also licenses jeanswear for the Jessica Simpson brand.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish