Kohl's will launch an exclusive lifestyle line from Jennifer Lopez and Marc Anthony in fall 2011. LF USA will handle the production end.
The collection will start off with women's and men's apparel and accessories. It will be broken into two brands, Jennifer Lopez for sportswear, dresses, handbags, jewelry, shoes and sleepwear; and Marc Anthony for dress shirts, sportswear, neckwear, accessories, suit separates, sport coats and shoes. Kohl's also plans to expand the line into the home category.
MESH, a division of LF USA and partnership between LF USA and Star Branding, will sub license the Jennifer Lopez and Marc Anthony brands exclusively to Kohl's under a long-term deal.
"The Jennifer Lopez and Marc Anthony collections deliver a total value proposition to our customers by offering contemporary style at an incredible value in each category," says Don Brennan, Kohl's senior executive vice president. "This launch builds on the success of and further strengthens our exclusive and private brand portfolio, which has demonstrated consistent growth over the last several years due to strong customer response."
Kohl's other exclusive lines include Simply Vera Vera Wang, LC Lauren Conrad, Food Network, Elle Contemporary Collection, Elle Décor and Candie's.