JELC has been appointed to develop a new licensing program for Barry M, the U.K. cosmetics company, which will include apparel, accessories, bags and stationary. Created in London in the early 1980s by Barry Mero, Barry M is now one of the U.K.’s leading High Street cosmetics brands.
“Barry M is high fashion, affordable, fair and fun and these are brand values which consumers strongly identify with,” says Jane Evans, managing director of JELC. “We think there is enormous potential to build on all these elements and make a significant impact in licensed products. It’s a brilliant and beautiful British brand!”