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JCPenney Signs Stardoll for Tween Brand

J.C. Penney Company and Stardoll.com have signed a deal to create the first-ever, exclusive Stardoll brand of clothing and accessories. The new brand will hit select JCPenney stores this fall, in time for the back to school season.The collaboration capita

The collaboration capitalizes on Stardoll’s following among fashion-minded teen and tween girls and JCPenney’s online retail expertise. The first Stardoll collection will launch exclusively with JCPenney, and individual items will retail for less than $25.

"Given the enormous popularity of Stardoll, which has over 90 million members around the world, bringing the Stardoll brand to life presents an exceptional opportunity to reinforce JCPenney as the first-choice style destination for tween girls," says Clark McNaught, senior vice president and general merchandising manager for JCPenney's children's division.

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