The Joester Loria Group brokered a deal for its property Pinkalicious with Jay Franco and Kidzworld to launch a collection of bedding, room décor and furniture inspired by the New York Times best-selling children's book series “Pinkalicious.”
The Jay Franco bedding and coordinated room décor collections feature designs were inspired by all three books in the "Pinkalicious" series. The bedding collection will launch comforters, sheet sets and embellished decorative pillows in stores this spring; while an expanded assortment of towels, toothbrush holders, soap dishes, lotion pumps, waste baskets, shower curtains and shaped rugs will launch next year.
At the end of last year, Kidzworld launched a collection of Pinkalicious upholstered kid’s furniture targeting girls ages 3 to 7, and plan to expand the line this year. Current offerings include a kid's recliner, sleeper sofa, skirted rocker with matching skirted ottoman and skirted bench.