License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Japan's Sugar & Babe Hits Latin America

Japanese brand Sugar & Babe is expanding to Latin America. Licensor Crown Creative named Brazil-based Faresak master agent for Latin America. Mexico-based Unión Internacional was named agent in its home country; PieGrande will represent th

Mexico-based Unión Internacional was named agent in its home country; PieGrande will represent the brand in Chile; and IMC Licensing will handle Argentina, Bolivia, Uruguay and Paraguay.

“Since 2005 licensing business in Mexico has changed a lot, many new brands appeared in our market and competition is hard,” says Patricia Murakami, director of Unión Internacional. “Character licenses like Sugar & Babe are a new option for licensing not only because they are focused on a new target - teenagers - but because they are not tied up to a TV schedule. Sugar & Babe may last in the consumers mind for a long time as well as prevail as a new fashion.”

Launched in Japan in 2007, Sugar & Babe brand products include stationery, apparel, bags, backpacks, mobile content and footwear in countries such as Brazil, Japan, South Korea, France, Portugal, Spain and  Russia.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish